Creative Art Direction | Querol Shoes
Fall Campaign
Shifting the brand’s approach, the idea was to create a distinct universe for each item in the product range. By focusing on current trends, the proposal involved a product-centered design featuring a color-flat scenario complemented by real, hand-painted objects to highlight the products. This strategy transitioned from using footage on models to exclusively showcasing product shots, which additionally reduces production costs. The primary goal remains to enhance the visual storytelling of each item, allowing them to stand out in a playful and creative way.
