EQUATION

Brand design for Equation music event

The Marvin & Guy party takes place at Astin, Apolo Club. As requested, this imaginary world is filled with long mathematical formulas, ancient Greek symbols, the Greek alphabet, references to mathematical geniuses, and Renaissance art.

I aimed for an interpretation of all these elements, focusing on the concept of ‘balance’ inherent in the name. In thinking about math, geometry, and formulas for the logo, my goal was to create a design that is readable yet playful, similar to mathematical symbols.

The fun atmosphere of the party, which brings color to the night once a month, is reflected in the color palette: playful colors that evoke the neon lights emerging from the darkness. The visual map we create on a page full of formulas transforms into a texture filled with symbols that rise and fall, becoming unreadable. This was the conceptual idea behind the pattern, where the logo would be highlighted and change color.

Client: Centris Events SL -Off Sonar, Brunch-In, Cargèse, etc.
Role: Brand design for Equation music event