Creative Art Direction | IO Studio Brand Project
The Studio Values
The internal concept poster project showcases the core values of our studio—form, structure, and visual—through three distinct yet interconnected designs. The Form poster features a dynamic arrangement of paper triangles, the brand’s defining shape, that extend beyond the frame, symbolizing creativity and the brand’s identity. The Structure poster utilizes pins and threads to create an intricate network of triangles and squares, representing the interconnectedness of design elements and the importance of cohesive organization. Finally, the Visual poster bursts with color, presenting a vibrant pattern of triangles forming squares that celebrates the beauty and impact of color in design.
Each poster serves as a unique artistic expression, embracing the freedom that comes with individuality and the absence of the need for reproduction, allowing us to explore creativity in its purest form.
