Creative Art Direction at Original BUFF® HQ
– Global campaigns.
The seasonal claim “For Every Adventure” celebrates the holistic experience of engaging with the outdoors, highlighting the versatility and benefits of sport and exercise in nature. “For Every Adventure” means for everyone—from trails to city streets, from towering mountains to leisurely walks. It aims to inspire people to explore the great outdoors with a collection of purpose-built accessories designed to enhance confidence and comfort, reinforcing the belief that preparation enriches every adventure.
To support this message, claims have been crafted to highlight both the unique features of the products and the campaign’s core narrative.
From the top of a volcano to the streets of the city, the collection will be showcased through specific activities and matching locations to highlight the benefits of key products (developing the “reason to buy” claim). Trail running, hiking, and travel segments will be featured across Tenerife’s diverse landscapes—from its dark sand beaches to the iconic 040 trail route—emphasizing versatility. Meanwhile, Barcelona will serve as the urban reference, and Girona’s surroundings will connect with the gravel biking community. Stylism will play a crucial role in each location, enhancing the visual storytelling and product presentation.
As for the visual concept behind the campaign, each segment will have a unique color palette inspired by the distinct terrains, aligning with the look and feel of each product. Additionally, a 360° camera and fisheye lens will be used to create a fresh, fun take—literally building “planets” for each segment. This approach adds a playful element to engage younger audiences, especially on social media platforms.
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Role: Creative Art Direction at Original BUFF® HQ
– Global campaigns and seasonal content.
√ 60 products 250 photos developed
16 videos edited & several assets defined
to roll out across all the communication touchpoints:
digital platforms, prints, POS, experiential.
Ext. Team: Photography: Martin Wichdart
Film: Alex Arza | Assistant Joan Agramunt
Stylist: Lotta Meyer