Brand design —including corporate image & website
ATAVIC
ATAVIC is a company dedicated to team-building experiences rooted in mindfulness, yoga, energetic cooking, and conscious connection. I crafted a brand identity that embodies tranquility, presence, and inner balance.
At the heart of the brand is the ATAVIC logo, designed as a dynamic and centered lotus flower—a timeless symbol of balance, enlightenment, and self-discovery. The lotus emerges with a soft, flowing gradient at its core, visually representing inner harmony and personal growth. Its form convey the idea of dynamic transformation while remaining rooted in stillness, much like the practice of mindfulness itself.
The color palette is carefully curated to evoke the serenity of self-connection, blending soft gradients of baby blue and light green to inspire calm and clarity. To enrich the composition, complementary hues of light peach, pink, and lilac bring warmth and harmony, reinforcing the essence of emotional balance and awareness.
The typographic system reflects the brand’s philosophy of balance and contrast. A modern, sans-serif typeface in uppercase conveys centerness, stability, and strength, aligning with ATAVIC’s core values of mindfulness and presence. In contrast, a serif typeface is used for quotes and workshop titles, bringing a more delicate, playful rhythm that adds warmth and movement to the brand’s voice. This interplay between typography styles mirrors the harmony between structure and flow in conscious living.
Imagery plays a crucial role in the brand’s storytelling. Macro photography of nature captures subtle textures, light, and organic patterns, symbolizing deep self-awareness. Just as mindfulness teaches us to appreciate the present moment and the rhythm of our breath, these images invite viewers to focus on the beauty of small, often unnoticed details—reflecting ATAVIC’s mission of conscious living.
The corporate identity and website seamlessly translate these elements into a cohesive, immersive experience—one that inspires connection, presence, and mindful teamwork.
To further reinforce ATAVIC’s philosophy, social media content and branded merchandise incorporate meaningful quotes that serve as daily reminders of mindfulness, balance, and self-awareness. These affirmations become an extension of the brand’s essence, encouraging reflection and intention both online and in everyday life.