Creative Art Direction at Original BUFF® HQ
– Global campaigns.
From the streets to the trails, we continue to embrace our best adventures, knowing that even the smallest journey can become epic. The art direction behind these campaigns reflects this spirit, showcasing each segment with a distinctive approach—from performance movement to relaxed friendship—while maintaining the brand’s visual style that captures the essence of exploration and outdoor enjoyment. Each key campaign is designed with clear art direction that defines the mood, styling, locations, and activities, effectively resonating with the brand’s diverse audience.
From the brand campaign featuring the “LIVE MORE NOW” claim to the point-of-sale product-focused assets, every visual element is crafted to engage the audience and inspire them to embrace outdoor activities, regardless of the type.
In addition to the imagery developed for the main campaigns, additional footage will be captured to address various content needs, including general landing pages, newsletters, web banners, and promotional materials for fairs and events worldwide. This comprehensive strategy ensures that products are not only highlighted but also embody the vibrant lifestyle they represent.
Role: Creative Art Direction at Original BUFF® HQ
– Global campaigns and seasonal content.
√ 18 products 133 photos developed
18 videos edited & several assets defined
to roll out across all the communication touchpoints:
digital platforms, prints, POS, experiential.
External team: Outdoor Photography: Martin Whichdart
Videography: Mejico TV | Stylist: Yolanda Armengol
Bike photography and videography: Sergio Villalba Studio
Talents: BUFF Ambassadors: Yoann Stuck, Naima Madlen,
Nuria Castan, Christian Meier, Sami Sauri.