Booth Design at Original BUFF®
– ISPO 2022. International event.
2022 and 30 years of BUFF®. The idea for the front wall of the booth for the ISPO Fair, was to take the visitor to know the commitment of the company, to sustainability and innovation, through the evolution on products. From the start in 1992, showcasing the first seamless tubular in the market, to the last incoming innovation for 2025.
In therms of colors, after the rebranding going full yellow for the brand logo, we decided to take this concept to the ISPO 2022. A place where visitors go around other brands, and professionals schedule their meetings from one corner to another, the yellow panel make it distinguishable and gives a step forward to the brand identity. In therms of forms, making the design a bit more welcoming than a straight yelow wall, the design of the 2 extensions on the sides, opening 130º laterally, helped to embrace the visitors to that re-branded BUFF® House.
Creative and Art Direction
30 years of inspiration video
at Original BUFF®
To pay tribute to Joan Roja’s legacy on the 30th anniversary of his creation, this video piece was crafted using unpublished files and forgotten videos found in the archive, thanks to our access to the family. The idea was to match these old pictures and videos to create a compelling narrative. It was crucial to find a voice for the voiceover that aligned with the brand: bold yet friendly, trustworthy, and active.
The tone of the copy unfolds like a short story, expressing gratitude and inspiring the audience to follow the path. Under one premise: the word LEGACY must be highlighted.
Role: Booth Design and Video Creative Direction
at Original BUFF®
Copywriting Jane Darroch Riley.
Video Edition: NYTT Studio.