Creative Art Direction at Original BUFF® HQ
– Global campaign
A city where underground culture takes to the streets, where diversity is palpable, and home to the iconic Tempelhofer Feld—Berlin was the city chosen as the stage to unveil the new running collection and showcase the latest lifestyle products.
Inspired by the power of movement, the running campaign set out to highlight the perfect blend of technology and modern, trendy aesthetics within the urban environment. The visual identity for “GO THE EXTRA MILE” was established by incorporating the graphic arrows painted on the airstrip floor—a unique element of this location that’s both recognizable and symbolic. These arrows not only serve as a distinct visual cue tied to Tempelhofer Feld but also convey direction and momentum, aligning perfectly with the themes of running, goal-setting, and action. Overhead shots were utilized to emphasize these elements and provide a unique perspective on the collection, showcasing beanies and headbands that highlight their functionality and style. The vibrant colors of the new range stood out against the grey winter cityscape, while product reflectivity was highlighted to enhance visibility during low-light conditions—a key innovation for the season.
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Across the campaign, carefully crafted visuals and footage were designed to meet a range of content needs, including landing pages, newsletters, web banners, and promotional material for fairs around the world, ensuring a cohesive presence on a global scale.
Role: Creative Art Direction at Original BUFF® HQ
– Global campaigns
External team: Photography: Carles Carabi
Digital operator: Pedro Beraldo
Videography, DOP video, Edition: Tyler Frants
Stylist: Lotta Meyer