Creative Art Direction at Original BUFF®
– Global campaign.
Protect Our Winters (POW) is an organization, currently supported by major brands in the outdoor community, that aims to combat climate change and preserve nature. As a company closely linked to outdoor sports and sustainability, BUFF® is committed to maintaining our main playground: nature.
To highlight Ryan Schmies’ nature-related illustrations and showcase the collection in a more dynamic way, we decided to take a bold approach by focusing solely on the product graphics. The idea was to bring them to life in a simple manner and enhance the experience with the sounds of those landscapes.
Role: Creative Art Direction at Original BUFF® – Global campaign.
Animation: Aleix Abellanet
Sound Design: Sono_xl
Product photography: NYTT Studio