Creative Art Direction | Global campaign | BUFF®
BUFF® x POW
Protect Our Winters (POW) is an organization, currently supported by major brands in the outdoor community, that aims to combat climate change and preserve nature. As a company closely linked to outdoor sports and sustainability, BUFF® is committed to maintaining our main playground: nature.
To highlight Ryan Schmies’ nature-related illustrations and showcase the collection in a more dynamic way, we decided to take a bold approach by focusing solely on the product graphics. The idea was to bring them to life in a simple manner and enhance the experience with the sounds of those landscapes.