Creative Art Direction at Original BUFF® HQ
– Global campaigns and seasonal content.
From the ski slopes to the pristine powder of Andorra, the Snow Winter 2023 campaigns embody the spirit of being “ALWAYS ON,” capturing the essence of endless adventure, friendship, and youthful joy. Each key product is showcased according to specific activities, with a clear art direction that defines the mood, styling, and actions associated with each campaign. This visual approach is carefully crafted to resonate with the target audience. In addition to establishing the campaign’s foundation, the development of product claims aligns seamlessly with this overarching theme.
Additional footage will also be captured to address various content needs, including general landing pages, newsletters, web banners, and promotional materials for fairs and events worldwide. This comprehensive strategy ensures that products are highlighted while showcasing the vibrant lifestyle they represent.
Role: Creative Art Direction at Original BUFF® HQ
– Global campaigns and seasonal content.
√ 32 products 71 photos developed
6 videos edited & several assets defined
to roll out across all the communication touchpoints:
digital platforms, prints, POS, experiential.
External Team: Photography and Film: The Bunch