Creative Art Direction | Global campaign | BUFF®
Made In Barcelona
For the trade campaign, i wanted to define somehow the meaning that is wide beyond these words. Made in Barcelona it’s about sustainability, about locality, the consciousness on the making. Being Barcelona a city of design, of any kind, I took typography design as the inspiration to develop a bunch of posters that would be glued. The idea was to keep the city-feeling out there as a symbol of the design industry, maintaining the corporate colors out-standing. Production-wise, was low budget and easy to implement on several events, or softshops worldwide.
