Creative Art Direction | Global campaign | BUFF®
Feel Nature
The Merino Wool range of products increase its collections showcasing the benefits for the natural fiber. Mulesing free produced, the new collection is the natural option for the most conscious buyers who chose the benefits of nowadays demostrated of the merino wool: odor free, eco-friendly, soft and warm, and a considered high-quality product. To emphasize the love and the care for nature, we developed the claim Feel Nature, that played the double sense literally: feel nature through the fabric and feel nature related to the feeling of being outside, surrounded by the amazing landscapes mother Earth offers us, and approach to the consciousness consumers.
Beyond the whole graphic campaign, the aim was to make a step forward with an impactful “window” designed for the Barcelona Airport. Made of real green, a touchable piece, a piece of the earth itself, showcasing the products, made of natural fibers. This appealing form emulating a white window to the green, invites the consumer to Feel the Nature even literally. And as a fact, the sales target for the weekend was achieve in 4 hours.
Following up with this campaign, we designed the ISPO 2021 Booth with the Trade Marketing team, where the front panel was build around a Merino Wall made with a bunch of Merino Neckwarmers aiming to attire the visitors to discover the softness of the product, surrounding themselves into a booth entrance where they would relax in a stands made of organic curves.