Brand Redesign. Freelance

4CIMS

In 2019, I was commissioned to redesign the brand for 4Cims, a renowned road cycling event held in Bagà, Catalonia. Known for its challenging 162 km route and 3,700 meters of elevation gain, 4Cims takes cyclists through some of the most iconic mountain passes in the Catalan Pyrenees.

The goal of the redesign was to create a simpler, more visually appealing, and iconic identity that would enhance brand recognition while maintaining a strong connection to the event’s essence. The new design was developed with versatility in mind, ensuring it adapted seamlessly across multiple applications, including jerseys, signage, social media, and promotional materials.

The result is a bold and memorable brand that reflects the spirit of 4Cims—a true test of endurance and passion for road cycling.

2018 – 2023 sponsorship. BUFF® 4 CIMS