Copy, Lettering Concept and Design at Original BUFF® HQ
– Item for activation at UTMB 2023, International Trail Running event.
I had the chance to go into a customized product with my lettering, for a sport marketing activation during the UTMB 2023 week.
Taking place in Chamonix, Allez, allez ! was the claim I created for the cheering stop and the following community run, that put together BUFF® and Suunto® with the tasty coffee made by Expresso Mafia.
Allez, allez ! Commonly heard on the sidelines of Le Tour de France, nowadays the expression is present on every outdoorish race to cheer up the athletes. Since the action was taking place in France, it was even more placed. The promo item would also work as a souvenir of this whole experience through the paths of the iconic Chamonix.
Since it was a brand activation, the idea on the lettering, was to keep closer to the BUFF® brand typeface and give a twist, keeping its boldness and bringing a balanced movement winking the cheering action.
Role: Copy, Lettering Concept and Design at Original BUFF® HQ – Item for activation at UTMB 2023, International Trail Running event.
Shots from the well-known eye on the field Roger Salanova covering the event.