Creative Art Direction at Original BUFF® HQ
– Global campaign.
Sustainability it’s always been in the core of BUFF® values. Wearing proudly the badge of achieving 90% of the production in-house, HQ located in Barcelona, was the concept angle. Brand for the outdoor lovers and players, we wanted to highlight this fact through the main Summer 2023 campaign under the claim: Made in Barcelona.
The urban scenario was clear: Barcelona and the summery vibes it has to offer. Location wise, we went from the sea, through the Barceloneta and El Born streets, running from the MACBA to the top of Montjuïc—were the Olympic Games took place, the same year the company was founded, 1992—and enjoying the view from Els Bunkers del Carmel.
Made in Barcelona means locally produced, synonym of self-aware and fair production. Under that fact, the products produced in-house would highlight it as a tag line from now on.
A wide range of imagery and video was created to develop the several assets covering the needs for the global campaign and seasonal content: website banners, newsletter, social media, e-tailers, POS, windows, etc. Brand content and activations were created to create more engagement with the audience.
Role:Creative Art Direction at Original BUFF® HQ
—Global campaign and seasonal content.
External team: Photography: Carles Carabi
Assistant: Pedro Beraldo | Video: Mejico TV
Stylist: Yolanda Armengol